I assisted a home improvement company specializing in roofing, siding, and windows in transitioning their advertising strategy from solely dependent on Google Ads to incorporating Facebook Ads.

After analyzing their analytics, I recommended diversifying their ad spend to reach a broader audience. I created unique, targeted audiences by segmenting different customer groups and running A/B tests to identify the most effective strategies. Additionally, I handled all aspects of ad development, including writing the ad copy, creating photography and/or video content, and launching the campaigns on both Facebook and Google Ads.

The results were outstanding:

• Industry Average Cost per Click: $24.56
• My Average Cost per Click: $1.62
• Industry Average Cost per Conversion: $290
• My Average Cost per Conversion: $66.78

By reallocating their budget—spending just 5% on Google Ads and 95% on Facebook ads—I significantly reduced costs while improving campaign performance and generating higher-quality leads.

(Data pulled from: Marketing360)