My Expertise
I rely on analytics and performance platforms to track KPIs, identify opportunities, and continuously improve marketing performance and ROI. By transforming data into actionable insights, I help drive smarter decisions and measurable business growth.
Performance Analytics
Google Analytics 4 Microsoft Power BI Looker Studio Microsoft Excel Google Sheets
SEO Analytics
Google Search Console Google Tag Manager SEMrush
Campaign Performance Analytics
Google Ads Microsoft Ads Meta Ads Manager Amazon Seller Central LinkedIn Campaign Manager
Marketing Performance & Attribution
Zoho CRM KPI Dashboards Executive Reporting Marketing Attribution & ROI Analysis
Case Studies
B2B Manufacturing
I led the strategy, development, and optimization of a microsite while executing an integrated digital marketing strategy that combined SEO, paid media, content marketing, analytics, and conversion optimization to drive qualified lead generation.
Results
Lead Generation:
I increased quarterly leads from 62 (Q1 2025) to 159 (Q3 2025), a 150% increase.
SEO Performance: I improved average search rankings for key terms from 45 to 8.1 within nine months.
Performance Analytics: I built executive KPI dashboards to track marketing performance, lead generation, and campaign ROI, enabling data-driven decision-making.
Nonprofit
I designed, built, and launched a new website, then developed and executed a long-term organic growth strategy focused on SEO, content marketing, and website optimization to increase awareness, support adoptions, and drive donations without paid advertising.
Results
Website Traffic: I increased annual page views from 241 (2019) to 5,776 (2020) and 21,768 (2021).
Organic SEO: I grew top-ranking keywords from 15 (2019) to 110 (2020) and 194 (2021).
Fundraising: I increased annual donations from $2,019 (2019) to $186,733 (2020) and $335,601 (2021).
Business Impact: I achieved this growth through strategic website development, SEO, and content marketing with no paid advertising budget.
B2C Home Improvement
I developed and executed a digital marketing strategy focused on local SEO, Google Ads, website optimization, and conversion rate improvements to generate more qualified leads while maximizing every advertising dollar.
Results
Paid Media: I reduced the average Google Ads cost per click to $1.62, compared to an industry average of $24.56.
Conversions: I lowered the cost per conversion to $66.78, outperforming the industry benchmark of $290.
Website Optimization: I redesigned and optimized the website to improve user experience, local search visibility, and lead generation.
Performance Optimization: I continuously refined keyword targeting, ad copy, bidding strategies, landing pages, and conversion tracking to improve lead quality while reducing acquisition costs.
Analytics: I used performance dashboards and ongoing campaign analysis to make data-driven optimizations that increased ROI over time.
B2B Manufacturing
I supported the company's transition from a regional business to a nationwide brand by leading integrated marketing initiatives across web, branding, digital marketing, and product positioning. I developed a modern website, refreshed marketing materials, and created a consistent brand experience that supported the launch of new product lines and expansion into new markets.
Results
Website Growth: I increased website sessions by 72% year over year by expanding the company's digital reach as it entered new markets.
Brand Expansion: I developed a scalable brand system that supported multiple product lines while maintaining a consistent identity across digital, print, packaging, and trade show materials.