Creative & Branding

Creative branding is about more than great design. It is about telling a story. I enjoy creating cohesive brand experiences that connect with audiences across print, digital, events, and social media while helping organizations stand out with clear, consistent, and memorable visuals.

Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, Figma, Microsoft Office, WordPress, and Elementor.

Skills: Brand identity, graphic design, creative direction, campaign development, print design, social media creative, tradeshow branding, marketing collateral, and visual storytelling.

This page focuses on design. For the numbers behind the work, including KPIs, dashboards, and campaign performance, visit the Analytics & Performance page.

Vehicle Wraps - Barbera Home Improvement

I developed cohesive branding for a fleet of more than 20 vehicles, creating custom designs for vans, trucks, trailers, and service vehicles while maintaining a consistent brand identity across every format.

Trade Show Booth - Intigral

I developed a flexible trade show branding system that could be adapted to booths of varying sizes and layouts. By strategically planning reusable graphics, messaging, and display elements, I created a cohesive set of trade show materials that could be reconfigured for each event while maintaining a consistent brand experience and maximizing the marketing budget.

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Logo - The Positivity Spectrum

I created The Positivity Spectrum logo from concept to completion, developing a visual identity that reflects the organization’s mission of educating, advocating, and creating opportunities for autistic individuals and their families. Inspired by the autism infinity symbol, I incorporated vibrant colors and interconnected elements to represent inclusion, growth, diversity, and endless possibilities. The logo became the foundation for the organization’s brand, guiding its website, marketing materials, social media, and overall visual identity.

Packaging - Supply Side

I led the rebranding of an entire packaging line, creating a cohesive visual system that unified products of different types, sizes, and configurations under one consistent brand identity. The redesign established clear design standards while allowing each product to remain easily distinguishable, improving shelf presence, brand recognition, and scalability for future product additions.