Digital Creativity
Creativity has always been one of my biggest strengths. I enjoy turning ideas into engaging digital experiences that are both visually appealing and strategically designed. From websites and landing pages to social media campaigns and digital content, I focus on creating work that strengthens brands and improves the user experience.
Software: WordPress, Elementor, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, Google Analytics 4, Google Search Console, SEMrush, Zoho, and Microsoft Office.
Skills: Website design and development, responsive web design, UI/UX, HTML/CSS, branding, digital marketing, social media content creation, email marketing, landing page design, SEO, conversion optimization, digital asset management, and content strategy.
This page focuses on design. For the numbers behind the work, including KPIs, dashboards, and campaign performance, visit the Analytics & Performance page.
Website Build - Intigral
I built this website to support Integral’s transition from a regional manufacturer to a national supplier with an expanding product portfolio. I led the website strategy, user experience, content organization, and page design in WordPress, creating a scalable digital presence that showcased both existing and new product lines. The site was designed to strengthen the company’s brand, improve navigation, and provide a foundation for future growth as the business expanded into new markets.
Facebook - Barbera Home Improvement
By combining home improvement tips with local animal rescue stories, this campaign created authentic, highly shareable content that increased community engagement while reinforcing the company’s commitment to giving back. I partnered with animal rescues throughout our target service areas to feature adoptable pets, highlight local organizations, and create community-focused campaigns that resonated with homeowners. This approach strengthened relationships with local nonprofits, expanded brand visibility in key markets, increased social engagement and reach, and helped position the company as a trusted, community-driven business rather than just another home improvement contractor.
Website Build - thepositivityspectrum.org
I designed and developed this nonprofit website entirely in WordPress, managing every aspect of the project from planning and page design to content creation, navigation, and launch. After the site was completed, I created step-by-step documentation and conducted hands-on training sessions with volunteers, giving them the knowledge and confidence to maintain and update the website independently.
LinkedIn - CEIA Induction
I created and managed a social media series focused on trending topics and common challenges within the induction heating industry. Each post was designed to educate the audience, spark interest, and encourage visitors to continue learning by driving traffic to our website, where they could explore related blog content and product information.
Website Build - Fomo.com
I led this website redesign as part of an initiative to prepare the company for acquisition. I was responsible for the overall website strategy, user experience, content organization, page layouts, and project management. I collaborated with a graphic designer on the visual design and an external development firm that handled the coding and technical implementation, ensuring the final product aligned with both business goals and user needs.
Instagram - Slow Roll Cleveland
For Slow Roll Cleveland’s 13th season, I developed a “Lucky 13” creative campaign to give the season a fresh, cohesive identity. Instead of relying on traditional ride photos, I created themed graphics and social media content that built excitement, reinforced the milestone season, and gave followers something new to engage with each week.
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