I build brands and identify growth opportunities through positioning, market analysis, audience insights, and go-to-market strategies.

I expanded a traditional B2B product into the consumer market by repositioning the product, redesigning the packaging, launching it on Amazon, and developing a marketing strategy tailored to a completely new audience.

I create integrated marketing strategies that generate qualified leads through SEO, paid media, content marketing, websites, email marketing, and performance measurement.

I launched a new healthcare-focused microsite supported by SEO and paid search campaigns. In its first month, the site generated more than 1,600 clicks, over 81,000 search impressions, and qualified inbound inquiries, establishing a new source of demand in a key vertical.

I leverage AI to improve efficiency, streamline workflows, and enhance marketing while maintaining strategic oversight and quality.

I completed a six-week professional AI certificate through Cleveland State University focused on practical applications of generative AI, prompt engineering, responsible AI use, and integrating AI into business workflows. I use AI daily to streamline processes, accelerate content creation, analyze data, develop marketing strategies, automate repetitive tasks, and improve overall efficiency while ensuring every output is reviewed and refined with human oversight.

I use customer behavior, analytics, and business intelligence to improve user experiences, optimize marketing performance, and support better business decisions.

I analyzed website data and discovered that desktop users completed contact forms at a significantly higher rate than mobile users. After identifying that the mobile form required nearly twice as much time to complete, I redesigned the experience by simplifying the form, making it faster and more user-friendly while improving conversion opportunities.

I use customer insights and performance data to refine product portfolios, focusing resources on the offerings with the greatest growth potential.

I analyzed product demand to reduce low-performing SKUs and shift our focus to higher-demand products, allowing marketing efforts to concentrate on the products with the strongest market opportunity and improving overall marketing efficiency.

I develop campaigns that create a seamless customer experience across every marketing channel while aligning sales and marketing around shared business objectives.

I planned and executed campaigns that aligned websites, SEO, paid advertising, email marketing, social media, events, PR, and sales enablement to increase awareness, engagement, and lead generation.

I create scalable marketing operations that improve collaboration, accountability, and execution through project management, process development, vendor management, and cross-functional leadership.

I implemented project management systems, established team workflows, managed vendors, and built executive dashboards to keep projects on schedule and leadership informed.